A fast, secure and crawlable website is the foundation of SEO. Here are the technical basics every site owner should know.
You can write great content, but if your site is slow, broken on mobile or hard for Google to crawl, it will struggle to rank. Technical SEO fixes the foundation.
Page speed
Visitors leave slow pages. To speed up your site, compress images, use modern formats, remove unused scripts, enable caching and choose reliable hosting. Test pages with Google PageSpeed Insights and fix the issues it highlights.
Mobile-friendliness
Google mainly uses the mobile version of your site for ranking, and most visitors in India browse on phones. Use a responsive design, readable font sizes and buttons that are easy to tap.
Crawling and indexing
- Submit an XML sitemap in Google Search Console.
- Check your robots.txt file is not blocking important pages.
- Fix broken links and redirect old URLs properly.
- Avoid duplicate pages by using canonical tags.
Security
Use HTTPS with a valid SSL certificate. It protects visitors and is expected by browsers and search engines.
Structured data
Adding schema markup helps search engines understand your content and can earn rich results such as FAQ and review snippets. Run a technical audit every few months to catch new problems early.
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