A step-by-step introduction to Google Ads, from choosing keywords to writing ads that get clicks and enquiries.
Google Ads lets you show your business at the top of search results the moment someone searches for what you offer. You pay only when someone clicks, which makes it one of the fastest ways to get leads.
How it works
You choose keywords, write an ad and set a budget. When someone searches, Google runs an auction that considers your bid and the quality of your ad and landing page. Better quality can mean lower costs.
Set up for success
- Clear goal: calls, form fills or purchases.
- Relevant keywords: focus on phrases that show buying intent.
- Negative keywords: block irrelevant searches to save money.
- Location targeting: show ads only where you can serve customers.
- Conversion tracking: so you know which ads bring results.
Write ads that get clicks
Include the keyword, a clear benefit and a call to action. Use extensions such as call buttons and site links to give people more ways to respond.
Send traffic to the right page
Your landing page should match the ad promise and make the next step obvious. A good ad sent to a confusing page wastes budget.
Review and optimise
Check search terms weekly, pause what is not working and increase budget on what is. The first few weeks are for learning, so expect to refine.
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